1. 01

   Tell us what they love

   Their first name, age and up to three favourite things. We never ask for more child information than the artwork needs.

2. 02

   Choose a style

   Six illustration styles, each with its own colour logic, composition rules and texture — designed by us, not left to chance.

3. 03

   Create their world

   You'll see three finished concepts. Refine the one you love: title, text placement, border, palette.

4. 04

   We print and deliver

   200 gsm premium matte art paper, pigment inks, framed in oak, black or white — printed close to you where possible.

Illustration and typography are separate layers. The illustration is created without any lettering, and their name, title and dates are typeset by us at print resolution. That's why the text is always perfectly spelled, perfectly spaced, and updates the instant you change it.